About Us
Our Story
We have the shared experience of over ten decades in the world of business consulting and coaching. Over the past 30 years, our frameworks and approaches have been developed into a set of tools and services to help leaders, and their teams and organizations, attain greater levels of innovation and perform at higher levels.
The True Alignment® Team focuses on organizational alignment, leadership development and coaching, and building aligned and high performance cultures. In doing so, we help leaders, teams, and organizations attain greater levels of success and fulfillment.
We’re proud that every member of our team and True Alignment® Cooperative shares in this passion, and in the opportunity to be of service to you.
Dr. Ken Sagendorf
Consultant, Coach, Program Leader, & Partner
Dr. Ken Sagendorf has served as a Board Member, an Executive, a Founder, and a Consultant. He brings a unique combination of cutting edge thinking together with practical experience. He has worked in the education sector, personal health sector, and food manufacturing sector. He has founded small businesses focused on personal fitness and wellness in California and New York. He has first-hand experience in starting, growing and exiting businesses.
In addition to his experience in the for-profit world, Ken has extensive leadership experience in the university and the not-for-profit spaces. Building on his academic credentials and multiple published books, Ken has become notable for his focus on how people learn and how people innovate – two key challenges facing enterprises around the globe.
Ken holds a Ph.D. in College Science Teaching, a Master’s in Applied Exercise Physiology and a B.S. in Biology, all from Syracuse University. In addition, he completed postdoctoral work in Marketing and Management at the University of Florida and currently directs The Innovation Center in the Anderson College of Business and Computing at Regis University in Denver, CO.
Chris Jacobs
Head of Marketing
Chris Jacobs is a marketing leader with over two decades of experience in driving brand success across diverse industries and markets. His years of both, agency and brand side experience is marked by a consistent ability to develop and execute go-to-market strategies and create integrated marketing campaigns that boost sales and consumer engagement.
Chris has collaborated with global brands such as Adidas, American Express, Pepsi, Nespresso, and Ford, as well as emerging D2C companies. While he has received many industry awards for his work, his passion for marketing lies in creating community and fostering brand loyalty for exceptional products and services.
With a strong and versatile background, Chris started his own Marketing Consultancy in 2020 and is currently leading True Alignment’s communication strategies and marketing efforts. His strategic vision and dedication to amplifying the benefits of True Alignment’s tools and services make him a great fit to our team.
James Neuhalfen
Executive Producer & Multimedia Communications
James Neuhalfen is a dynamic professional with a diverse background spanning multiple industries. As an Executive Producer and Chief Operating Officer, he excels in multimedia communications and team leadership. James has a talent for blending creativity with technology, evident in his role as an Executive Producer curating content for The True Alignment® Podcast.
He manages his own multimedia production company, where his technical expertise and attention to detail help brands tell their story visually. His prior roles as a Data Center Machanical/ Electrical Team Lead, Marketing Executive, and IT Coordinator in Shenzhen, China reflect his adaptability and problem-solving aptitude. James’s career showcases a commitment to excellence and innovation, underpinned by a Bachelor’s degree in Fine Arts with an emphasis in Photography from the University of Colorado Denver.
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